It's just so damned shiny.

I have a real gadget crush on the Iphone, I really like the design, the UI is great, and this time around with the 3G, I really thought this might be my Iphone. While last year's Iphone was pretty but vacant, with the features list of a phone from 2002, this year's had all the right headlines - broadband speed data! Exchange email! GPS! Affordable price!

Coming from my current Windows Mobile phone, the Iphone is like a Ferrari next to my Windows Mobile people carrier - it's slicker, faster, better looking, and just sexier all round.