Dave'd and Confused

An apparently fast news week for Freeview brings the story that UKTV G2, the younger sister channel to UKTV Gold, is to launch on Freeview - but, somewhat bizarrely, it will be rebranded at the same time to "Dave" - emphasising its appeal to young men, particularly of the David variety.

According to Dave's head of programming Steve North, UKTV G2 has "a schedule for which most broadcasters would give their eye teeth", but relatively low brand awareness. Launching on Freeview, and becoming the first channel to be named after my uncle, apparently enables them to "create a strong and noisy personality for the channel that immediately aligns us with our core 16-34 male audience."

On October 15th UKTV Brightideas will dissapear from Freeview, and UKTV History will shuffle into its place, shortening its hours to 7am - 6pm. Dave will then launch in the space cleared by UKTV History, allowing it to run from 7am - 3am. History will retain its current channel position of 12, while Dave will be on Brightidea's number - 19. Confused? Me too, but if it brings repeats of Big Train to Freeview it can't be so bad.

Lisa's picture

Is it a joke?

Is it a joke?

Tim's picture

No, apparently not!

No, apparently not!

Lisa's picture

Will it have programs that i

Will it have programs that i might enjoy - apart from Big Train which i already have on dvdvdvd

Tim's picture

Well, the current UKTV G2

Well, the current UKTV G2 shows are here - http://uktv.co.uk/g2/homepage/sid/5031 - it seems to show a LOT of Top Gear, which I know is your favourite motoring show...

Lisa's picture

brilliant.

brilliant.

wyre's picture

!

Yay Big Train!

Jayne's picture

.

I await Dave with eager anticipation!

Big Train and Top Gear? I'm about to enter my Nirvana!

Jayne's picture

.

I'd just like to say that Dave is now my new boyfriend and I love him. Any channel that can keep me onside for an entire night without even caring what's on elsewhere is good with me.

I mean, come on, QI WEEKEND!! Genius.

wyre's picture

!

I'm enjoying the repeats of (the UK version of) Whose Line Is It Anyway?

Tim's picture

I'm happy with the Red Dwarf

I'm happy with the Red Dwarf and Alan Partridge repeats... it's Lisa's most hated channel in the world ever though. If Dave is Jayne's boyfriend, he's also Lisa's jilted ex she's had to get an injunction on...

Jayne's picture

.

That is because your missus is possibly the girliest, wussiest female in history, with the exception of Smurfette! Eye-wink

Yeah, I know, I'm just a little bit blokey.

All hail Dave and all who watch him.

somechick's picture

Jayne wrote: That is because

Jayne wrote:
That is because your missus is possibly the girliest, wussiest female in history...

i just have to say... there is NOTHING at all wrong with that!! [as the 2nd girliest, wussiest female in history]

Lisa's picture

Lets start a club for all of

Lets start a club for all of us girls who are girlie and wussy and proud - yay!!

Jayne's picture

.

Does 'Heroes' scare you Ani?

It scares Lisa, because she's a wet hen! hee! Eye-wink

Lisa's picture

I was petrified last night -

I was petrified last night - honestly, they should issue'Lisa warnings' before they show things. I am resigned to the fact that i am and always have been a enormous pansy when it comes to such things!

Jayne's picture

.

I guess we can't all be bloodthirsty and non-squeamish. Doesn't mean I'm gonna stop rippin' the piss out of yer for it tho'. Eye-wink

Heroes (obv) didn't scare me last night (I watch the repeat), but I did find myself screaming "Nooooooo!" at the end, a couple of times!!

But I digress......

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